Anna Levy

Experience

June 2022 - present

Intermediate UX/UI designer | WestJet

Leading the comprehensive redesign of WestJet’s member account, loyalty and onboarding experience, enhancing user engagement across six product channels including WestJet RBC credit cards.

Pioneered the design and implementation of a streamlined UI for purchasing checked baggage, including creating a new button style that generated estimated revenue increase of $961K in the first 8 months of 2024.

August 2021 - June 2022

Junior UX/UI Designer | WestJet

Conducted in-depth competitive research and developed a strategy to bring WestJet’s sign-in experience in-line with modern security standards.

Identified and addressed accessibility flaws in the mobile navigation UI, implementing an enhanced design that met and exceeded WCAG 2.0 standards.

Established illustration standards and guidelines WestJet’s design system, ensuring visual consistency and clarity across all platforms.

Skills

Product & creative strategy • Visual design • Design systems • Prototyping • Interaction design • Icon design• User flows • Journey mapping • User research • Usability testing • Data analysis • WCAG 2.1 accessible design

Tools: Figma • Adobe Suite • Miro • UserZoom • Zeplin

Coding languages and frameworks: HTML5 • CSS3 • Bootstrap

Languages: English (native) • French (working professional)