WestJet-X

Platform

Website

Role:

Web designer

Tools used:

Adobe XD, Photoshop, AEM

Duration:

March 2022

WestJet is taking guests to an all-new destination…

SPACE!

Book your seats today for an adventure that’s out of this world!

April Fools!

WestJet may not actually be taking guests to space, but for April Fools 2022 I built a microsite convincing guests that they could embark on unearthly adventures with WestJet.

Award-winning:

In 2023, the WestJet-X microsite received an Ad Rodeo Anvil Award, recognizing it as the best-designed microsite from a creative agency in Alberta.

Go to award page

Background

The WestJet-X microsite was put together in one month. In collaboration with OLIVER Agency, I worked in a small pod with a developer, a writer and a marketing professional to bring a new product from conception to (fictional) launch.

OLIVER agency had a headstart ideating on the prank and came to WestJet with conceptual mockups to use as a jumping off point.

Big challenges

Taking inspiration from Virgin Galactic, I aimed to create a visually-immersive webpage with full-bleed, seamless imagery. However, Adobe Experience Manager, the CMS within which I had to work, did not support image bleeding, transparency or layered components - all design tricks that would help achieve the seamless look I was aiming for. I overcame this constraint by layering semitransparent gradients over images - creating the illusion that images melted straight into the page.

Time constraints were also as tight as they come: with just shy of a month to create a visual identity for a new product, create imagery, agree upon content AND develop it all, the project was a lesson in moving quickly and being agile.